C-through Label

The challenge

The problem we aim to address is the common feeling helpless towards climate deregulation. Environmental apathy rises from the lack of means that individuals possess to make a change.

The solution

We want to create a transparent eco-conscious label tailored to the city (or, later on, to each cities) we operate with. The label would group the average environmental impact of a type of product (only clothing at first), and partner with local and responsible producers whose products' impact are compared with the average.