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Fatemeh Hashemi

Pregnancy boxes

Ideation

The challenge

When a woman becomes pregnant, most attention is focused on the baby. For example, purchases are usually for the baby and not for the (pregnant) woman. Even if something is bought for the woman, it is usually something simple that does not really meet her needs.

The solution

I want to sell (subscription-based) boxes for pregnant women that contain carefully selected and customized products to ensure that the woman is taken care of at each stage of her pregnancy.

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