Sweat & Save

The challenge

Going to the gym has become a popular choice for many people who are seeking to improve their physical fitness and overall health. The decision to start going to the gym is often driven by a desire to achieve specific goals such as weight loss, muscle gain, or improved endurance. However, while the benefits of going to the gym are well known, staying motivated and committed to a regular exercise routine can be difficult. About two-thirds of gym members lack the intrinsic motivation to work out. It becomes harder and harder to stay motivated. Eventually, most of these members won't actively use their gym membership and think about cancelling it. Because of this, gyms are at risk of losing these less active members.

The solution

Research and our validations show that there are two best ways to keep gym members motivated if they lack intrinsic motivation. These two ways are social pressure and financial rewards. This is where Sweat & Save comes in. Sweat & Save is a community-based reward platform for gym members. The platform contains a couple of community aspects. Gym members can share their workouts with their friends and followers to show their accomplishments. New gym members have the opportunity to ask questions about workout schedules, food, supplements, etc. to experienced gym members. Gym members can post an enquiry to other gym members to work out together. Lastly, gym members can create groups where they can check on each other to see if they meet their weekly workout goals. Besides the community aspect, gym members save points by simply going to the gym. Every time a member checks in at the gym, this will be registered to the platform and points will be added. These points can later be redeemed for discounts on their favourite brands. In this way, going to the gym will become more rewarding for members. By using the Sweat & Save platform, gyms will decrease the risk of losing these less active members and boost their retention rates. At the same time, the platform contributes to a more active and healthy society.